Leaking Is Not As Bad As Hacking

Booz Allen Hamilton (BAH) is getting slammed according to Business Insider.   BAH was down 5% at most according to some news outlets.  Buyers quickly stepped in and propped up the stock and it’s hovering at around -3.5% on the day.  

BAH has lost 5% while EMC and Lockheed lost 10% before buyers stepped in. We can conclude that leaking is only half as bad as being hacked.  This should be a lesson to all Public Relations teams.  Use the term leak, not data breach.

2013-06-10-BAH-TOS_CHARTS

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