Booz Allen Hamilton (BAH) is getting slammed according to Business Insider. BAH was down 5% at most according to some news outlets. Buyers quickly stepped in and propped up the stock and it’s hovering at around -3.5% on the day.
BAH has lost 5% while EMC and Lockheed lost 10% before buyers stepped in. We can conclude that leaking is only half as bad as being hacked. This should be a lesson to all Public Relations teams. Use the term leak, not data breach.